baldwin hardware
the baldwin hardware work
big lots
blue rhino
bob evans
elmers
Oreck

Retail Impact for Baldwin Hardware

mARKETING wITH sTYLE

 Baldwin

the situation:

  • Baldwin is a quality-focused maker of brass hardware, accessories and home décor products.
  • The luxury brand is sold through a wide range of distribution channels.
  • The brand must be supported at all channels (including DIY home centers) without diluting the upscale image.

the Highlights:

  • SBC helped create a brand strategy that supported the company's heritage, quality and style.
  • We designed packaging, POS, web and advertising to support the upscale image.
  • SBC created the Architectural Style Online Guide (ASOG) - an interactive design site to help consumers match Baldwin products to their home's style. Visit at www.baldwinhardware.com.

The Impact:

  • Communications helped solidify Baldwin's upscale image among trade, media and buyers.
  • Broadened awareness of Baldwin beyond locks to include broad range of home décor items.
  • The new ASOG site is drawing more than 1,000,000 visits per year.