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SBC Advertising Supports Huntington Bank Grand Openings
Columbus, OH (March 13, 2006) – SBC Advertising recently kicked off a partnership with Huntington Bank to support banking office grand openings throughout its Midwest footprint. In the first and second quarters of 2006, SBC will help coordinate five branch openings in Ohio, Michigan and Indiana.
SBC designed billboard and newspaper advertisements, as well as targeted direct mail pieces that were sent to local residents. On event day, consumers who opened checking accounts also chose one of four gifts selected by SBC, including a satellite radio, MP3 player, digital camera or $50 gift card.
The first grand opening was held in January at Huntington's Gender Road banking office in Columbus, Ohio. Based on attendance and the number of new accounts opened on grand opening day, Huntington deemed the Gender Road event a tremendous success.
The SBC team refreshed our advertising approach to new office openings to better reflect our local' way of doing business. The new elements had a great impact and will become part of our future grand opening activities, said Kim Ravenda, senior vice president and chief marketing officer.
The next banking office openings with the new advertising will take place in Canton, MI; Macedonia, OH; Westfield, IN and Columbus, OH in early May.
Huntington's commitment to being a first-rate regional bank has fueled an exciting period of growth for the organization, and we're very happy to help them bring their expansion effort to life. The branch is the key retail environment in banking, and that suits our expertise and experience, said David Dennis, president of SBC Advertising.
About Huntington
Huntington Bancshares Incorporated is a $35 billion regional bank holding company headquartered in Columbus, Ohio. Through its affiliated companies, Huntington has more than 140 years of serving the financial needs of its customers. Huntington provides innovative retail and commercial financial products and services through more than 380 regional banking offices in Indiana, Kentucky, Michigan, Ohio, and West Virginia. Huntington also offers retail and commercial financial services online at Huntington.com; through its technologically advanced, 24-hour telephone bank; and through its network of almost 1,000 ATMs. Selected financial service activities are also conducted in other states including: Dealer Sales offices in Arizona, Florida, Georgia, North Carolina, Pennsylvania, South Carolina, and Tennessee; Private Financial and Capital Markets Group offices in Florida; and Mortgage Banking offices in Maryland and New Jersey. International banking services are made available through the headquarters office in Columbus and an office located in the Cayman Islands and an office located in Hong Kong.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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