news

You know what we are,
this is who we are.

Our culture comes from our retail roots.
Learn, think, move.
Fast.
We're always exploring.
Always listening.
Never satisfied.
We're about respect.
For our clients.
For each other.
But most of all, we're about success.
Yours and ours.
Because in the end, that's the most important product of all.

Back

SBC Public Relations Supports Armstrong at the Kitchen/Bath Industry Show

Columbus, OH (May 24, 2006) – SBC Public Relations continues the 2006 trade show trail with its largest client, Armstrong Building Products, at the Kitchen/Bath Industry Show (K/BIS) in Chicago. Owned by the National Kitchen & Bath Association, K/BIS is the world's largest international trade event dedicated to the kitchen and bath industry.

During the four-day event, the SBC and Armstrong residential ceilings team met with 21 editors from top shelter publications including Architectural Record, House & Garden, Martha Stewart Living, Metropolitan Home, Shop Etc. and Western Interiors and Design. Editors from Country Home and New York's Gotham magazines have already requested product samples to incorporate into upcoming stories.

"Armstrong is leading the way in the decorative ceilings category, and trade shows such as K/BIS provide a unique opportunity to interface with numerous consumer and trade media," said Zack Bingham, senior account supervisor of the public relations department. "SBC's expertise in the building products industry comes to life at trade shows. We understand how to achieve and exceed public relations goals and ultimately maximize clients' dollars."

Armstrong also participated in a Satellite Media Tour that broadcasted live from the showroom floor on opening day and previewed several of the popular new products at K/BIS. The broadcast aired in 47 markets and garnered hundreds of thousands impressions. Armstrong featured its WoodHaven™ product - wood-like ceiling planks available in 10 new finishes.

"K/BIS is heavily attended by interior designers and relevant media, so it's a great opportunity for the team to share our products and perspective with this influential community," said Bill Vaughn, residential marketing manager for the ceilings division. "As our public relations efforts continue to blossom and expand, shows like K/BIS are an excellent venue to reconnect with editors and to continue establishing new relationships and advocates in the industry."