news

You know what we are,
this is who we are.

Our culture comes from our retail roots.
Learn, think, move.
Fast.
We're always exploring.
Always listening.
Never satisfied.
We're about respect.
For our clients.
For each other.
But most of all, we're about success.
Yours and ours.
Because in the end, that's the most important product of all.

Back

SBC Advertising Wins PR Agency of Record for Tyco Fire & Building Products

Columbus, OH (November 10, 2006) – SBC Advertising adds Tyco Fire & Building Products to its roster of national brands, the company announced today. Based in Lansdale, Pa., the fire protection products company now counts SBC as its public relations agency-of-record.

An industry leader in water-based fire protection technology and manufacturing, Tyco Fire & Building Products chose SBC after conducting a search for a new public relations firm. SBC will provide strategic counsel and consumer and homebuilder awareness campaigns to support the company's Rapid Response™ Home Fire Sprinkler System brand.

"We chose SBC because of their proven expertise in the building products industry. Further, the SBC team demonstrated a passion for public relations and our objective - educate people on the life-saving benefits of residential fire sprinklers," said Darren Palmieri, product manager, residential fire protection for Tyco Fire & Building Products.

"We're very proud to be associated with another category leader in Tyco Fire & Building Products," said David Dennis, president of SBC Advertising. "Tyco is positioned to make an impact in the quickly growing residential sprinkler market. They have a powerful mission - to save lives - and we look forward to working with the Tyco team to build effective, strategic communication campaigns to support this goal."

About Tyco Fire & Building Products

Tyco Fire & Building Products is a leading manufacturer of water-based fire suppression system components and ancillary building construction products, distributing more than 28 million sprinklers worldwide every year serving customers in residential, commercial, industrial, and institutional building projects. It continually expands its capabilities through aggressive research and product development to provide its customers effective fire protection and construction solutions..Please visit www.tyco-fire.com for further information on this or any other Tyco Fire & Building Products solution.

About SBC Advertising

SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.