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SBC Advertising Clients Shine at the 2007 International Builders' Show

Columbus, OH (February 27, 2007) – The SBC Advertising team recently traveled to Orlando, Fla., for the annual International Builders' Show (IBS). The team represented four category leaders in their respective industries - Armstrong Residential Ceilings, Tyco Fire & Building Products, Wayne-Dalton Garage Doors and Openers and Worthington Integrated Building Systems - by leading media outreach, coordinating booth editorial appointments with more than 40 media outlets, and designing exhibits and advanced media presentations.

During the show, SBC's clients met with print, television and online media outlets including Woman's Day Home Remodeling, HGTV Pro, Martha Stewart Living, Country Home, Good Housekeeping, Better Homes & Gardens, House & Garden and Midwest Living. SBC and Armstrong wowed media members with the debut of two new decorative ceiling products. Tyco and SBC continue efforts to educate builders and consumers about the life-saving benefits of residential fire sprinklers. Wayne-Dalton and SBC showcased new home automation technologies never before considered for garage doors to media and consumers. Worthington Integrated Building Systems debuted their steel framing solution to the residential marketplace with the help of the SBC team.

"IBS is more than simply collating press kits and giving booth tours. It's a tremendous opportunity to meet face to face with editors, builders, developers and architects, educate them about our clients' new products and initiatives, and generate targeted media interest that lasts throughout the year," said Zack Bingham, director of public relations at SBC. "We managed media so that our clients could focus on offering valuable insights and tips on the building industry, as well as keep key media abreast of new trends." Rich Wiley, associate marketing manager for Armstrong Residential Ceilings added, "This year's Builders' Show was another great success for us. The editorial appointments and booth tours continue to emphasize the emergence of the ceiling design category and educate our key customers and consumers about our new products. We realize the importance in maintaining existing relationships with the media, as well as working to form new ones."

About Armstrong

Armstrong World Industries, Inc., is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2005, Armstrong's net sales totaled $3.6 billion. Based in Lancaster, Pa., Armstrong operates 43 plants in 12 countries and has approximately 14,500 employees worldwide. More information about Armstrong is available at www.armstrong.com.

About Wayne-Dalton

For more than 50 years, Wayne-Dalton has created innovative garage doors and openers for residential and commercial customers. With headquarters in Mt. Hope, Ohio, Wayne-Dalton is a worldwide category leader with eight manufacturing facilities throughout the United States and Europe. Wayne-Dalton offers the broadest assortment of residential and commercial garage doors and openers through diverse channels of distribution. For more information, please visit www.wayne-dalton.com.

About Tyco Fire & Building Products

Tyco Fire & Building Products is a leading manufacturer of water-based fire suppression system components and ancillary building construction products, distributing more than 30 million sprinklers worldwide every year serving customers in residential, commercial, industrial and institutional building projects. It continually expands its capabilities through aggressive research and product development to provide its customers the most effective fire protection and mechanical construction solutions. More information can be found at www.tyco-fire.com.

About Worthington Integrated Building Systems

Worthington Integrated Building Systems (W-IBS) is the single source solution for mid-rise, military and single family residential construction. Providing design, engineering and installation through a panelized systems approach, W-IBS delivers combined technology and expertise to architects and developers alike. W-IBS parent, Worthington Industries, is a leading diversified metal processing company with annual sales of approximately $3 billion. Founded in 1955 and based in Columbus, Ohio, the company is North America's premier value-added steel processor and a leader in manufactured metal products. For more information, visit www.worthingtonibs.com.

About SBC Advertising

SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.