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Paintastics Make Appearance on Live with Regis and Kelly

Columbus, OH (March 12, 2007) – Lose the brush and the bottle of paint, say talk show hosts Regis Philbin and Kelly Ripa. Elmer's has created a fun way to say yes to painting with its no-mess, instant drying, Paintastics® Paint Brush Pens.

SBC Advertising, a leading retail agency, secured an editorial placement for Paintastics on Live with Regis and Kelly. The product was featured in the "Our Favorite Things" segment on Nov. 30, 2006. More than 1.6 million viewers tuned in to watch Live.

FamilyFun magazine's Deb Geigis Berry showed Regis and Kelly how easy it really is to use Paintastics. Geigis Berry recommended the arts and crafts product as "great for a trip to grandma's house."

"We're excited to get Paintastics in the hands of media influentials like Regis and Kelly," said Terri Brown, Elmer's marketing services and communications manager. "We've worked with SBC Advertising to market a product that allows children and parents to enjoy painting without hassle or mess."

Additionally, Paintastics were featured in top consumer magazines FamilyFun, Parents, Woman's Day and Working Mother.

For more information on the show, please visit www.livewithregisandkelly.com. For more information on Paintastics, please visit www.elmers.com.

About Elmer's® Products, Inc.

Elmer's Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for nearly 60 years. Elmer's produces a variety of well-known adhesives, arts and crafts, educational and office products for use at home, school or business. Elmer's branded products are developed to provide project solutions and to fulfill the consumer's inherent needs to create, build and learn. Elmer's also markets the number one instant adhesive in the U.S., Instant Krazy Glue, X-ACTO, a leader in innovative cutting blades, knives and office supply products, and Bienfang framing and arts and crafts products. With recent acquisitions, Scientific Explorer, creator and distributor of science-based educational products for children, GiddyUp, producer of licensed arts and crafts products for children, and ColorLoco, maker of Blendy Pens, are each an Elmer's Products, Inc. company. For more information visit www.elmers.com.

About SBC Advertising

SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.