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SBC Takes Home the Hardware from Industry Recognition Event

Columbus, OH (May 25, 2007) – Exceptional work breeds exceptional results. SBC Public Relations found that out first hand as they were awarded with three PRism awards at the annual 2007 PRism awards ceremony hosted by the Central Ohio Chapter of the Public Relations Society of America (PRSA).

PRism awards are the highest honor in public relations and recognize work completed during the previous calendar year. SBC earned awards on behalf of Armstrong Building Products, Elmer's and Tyco Fire & Building Products, winning for events in the multi-faceted campaigns category and for a media kit in the single-item category.

"The PRism awards really speak to the category leadership and innovation of our clients," said Zack Bingham, director of public relations for SBC Advertising. "Our agency/client partnership challenges us to push the envelope and consistently deliver results. Our team worked with Armstrong, Elmer's and Tyco Fire & Building Products to develop highly impactful initiatives throughout the last year. We share this recognition with them."

This year marks a continuation of PRism recognition. In 2006, SBC won one PRism for an Elmer's product promotion mailer in addition to four Awards of Excellence for Elmer's, Armstrong and Channellock, Inc.

SBC Public Relations received PRism awards in the following categories this year:

Multi-Faceted Campaigns, One-Time Event:
SBC planned and coordinated logistics for a grand opening event at Tyco Fire & Building Products' revamped Global Technology Center in Cranston, R.I. Tyco invested $5 million to renovate what was the current research and development facility into a world class fire research and training center. The event was attended by Ed Breen, CEO of Tyco International, Rhode Island Gov. Don Carcieri, U.S. Rep. Jim Langevin and various other dignitaries and public officials. The event was covered by wire services and local and regional media alike, including all Providence broadcast affiliates.

Multi-Faceted Campaigns, Annual Event:
SBC planned and executed Armstrong Residential Ceilings' second annual Project Michelangelo event in New York City. The event previewed new and prototype Armstrong ceiling products for media members. The Project Michelangelo Design Council, a group of four well-known interior designers, each created their own custom room scene featuring Armstrong ceiling products. More than 12 top-tier shelter publications attended the event, which was held in a loft space in Manhattan. The event drew favorable reviews from some of the most influential editors in the industry.

Single-Item Entry, Media Kit:
To launch Elmer's Paintastics®, an instant-drying paint designed for kids, SBC developed a branded media kit. Similar to a traditional wood art box, the kit included a custom folder with built-in tip sheet, press release and product fact sheet. To capture the potential of the product in its true form, the custom folder contained Paintastics artwork completed by children. The press kit ultimately yielded placements in major consumer magazines such as Woman's Day and Family Fun. Entries were judged on persuasiveness of content, creativity, results/effectiveness, quality of production and appropriateness for identified audience. Winning campaigns showcase "best in class" public relations work.