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SBC Public Relations Wins Two Prisms, Three Awards of Excellence at Annual Prism Awards Ceremony

Columbus, OH (April 23, 2009) – SBC Public Relations won two PRism awards and three "Awards of Excellence" at the annual PRism awards ceremony, hosted by the Central Ohio Chapter of the Public Relations Society of America (PRSA). The winning PRism campaigns showcase "best in class" public relations work. Entries were judged on persuasiveness of content, creativity, results/effectiveness, quality of production and appropriateness for identified audience.

"It's an honor to receive this validation from our peers, but more importantly, it's reflective of the solid partnerships we've build with our clients and their vision and trust in helping us execute innovative programs that get results," said Zack Bingham, vice president, SBC Public Relations.  

SBC's campaign for Armstrong Residential Ceilings Corporate Media Relations earned a PRism in the Media Relations/Profit category for a campaign which resulted in more than 165 million media impressions. The IRC Fire Sprinkler Coalition Minneapolis Vote Support received a PRism in the Corporate/Institutional Positioning/Non-Profit category for a positioning campaign that resulted in the passage of a national building code standard. A PRism award denotes first place in a specific category.

In addition, three "Awards of Excellence" were received. One was awarded to the Channellock Rescue Tool microsite in the Online Communications/Social Media/Profit category for the innovative microsite developed to introduce a new product to firefighters, an audience that gathers information from online sources. Premier Health Partners' Premier HeartWorks Program received an Award of Excellence in the Marketing Communications Existing Products or Services/Profit category for a local media outreach campaign encouraging the community to get heart screenings. And, the Channellock #88 Rescue Tool Launch received an Award of Excellence in the Marketing Communications/New Products or Services/Profit category for the successful launch of a multifunctional firefighter tool.