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SBC ADVERTISING SECURES AOR STATUS FOR PIEZOSURGERY INCORPORATED

Columbus, OH (August 12, 2010) –Piezosurgery Incorporated, the exclusive importer and distributor of the patented Piezosurgery® technology in the United States and Canada, has hired SBC Advertising as its agency of record (AOR). SBC has been tasked with developing a focused marketing strategy to reposition Piezosurgery Incorporated as the category leader in bone surgery products and technology.

“As the pioneers of this innovative technology, we are continually enhancing our products to provide clinicians and patients with the best experience possible,” said Ken Hasty, vice president of sales at Piezosurgery Incorporated. “Piezosurgery Incorporated was looking for an agency with the expertise and tactical ability to differentiate our company and this breakthrough technology from the competition. We are confident that our partnership with SBC will further establish Piezosurgery Incorporated as the unique company that it is.”

Piezosurgery Incorporated has become one of the most innovative and inventive companies in the medical field. Since 2005, its uniquely crafted products have been providing surgeons with incredible precision and improving patient outcomes with less painful procedures and faster recoveries.

“Piezosurgery Incorporated is an innovative leader in this complex market and our team is excited to work with a company that is radically changing the art of bone surgery,” said Jim Livecchi, senior vice president of specialized marketing at SBC Advertising. “We’re eager to establish Piezosurgery Incorporated as the founder and developer of a truly revolutionary technology.”