Other Services

SBC Research: Total Customer Immersion

What's the key consumer insight that drives your brand essence?
How does your customer really – really – interact with your store or
product or service?
Which campaign has the most breakthrough potential?
Marketing is filled with countless questions.
So SBC works with best-in-class research resources throughout the
nation to get the answers quickly and accurately.
Whether it's a quantitative study involving thousands of respondents.
An Internet study with a hundred.
Or an ethnographic study of one.
SEE CASE STUDY...

B2B Marketing

Too many ad agencies approach B2B just like consumer marketing.
Wrong.
Sure, it may use similar media vehicles from time to time.
But the thinking and discipline is frequently a world apart.
That's why SBC B2B is an agency-within-an-agency – professionals who
focus entirely on B2B clients in a multitude of categories.
We design Selling Systems to attack the whole distribution dynamic.
Arming the sales force.
Mining database to add power and efficiency to your selling efforts.
Applying technology to automate when necessary and personalize
when possible.
The idea is to focus always-limited dollars on the strategy with the
highest payback potential.
SEE MORE...
SEE CASE STUDY (PDF) ...

SBC Media Planning & Buying

SBC can have a big impact on the effectiveness of your media, whether
it's network, single market or anywhere in-between.
We're active in the upfront market at the network level, working with
our national buying partner – Initiative Media.
We have the experience, resources and people to compete – and win –
against anyone on a CPP basis.
But when we talk about Retail Impact, it's more than just buying
efficiently.
It's uncovering guerilla ideas that stretch budgets.
It's developing market penetration strategies to help you grow more
profitably.
It's approaching everything from the standpoint of measured return-
on-investment.

Public Relations

SBC PR is all about creating Intellectual Leverage - a highly focused
effort with a disproportionate effect on persuasion.
Maybe you need great media relations to launch categories or products.
Or crisis communications training.
Or a way of aligning internal audiences.
Or events to drive immediate traffic.
Or investor relations.
Or a PR technique that hasn't been invented yet.
Working with SBC PR, you get the expertise, intelligence and dedication
you need.
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Interactive

This has evolved into a critical component of Retail Impact.
We approach interactive from the standpoint of end results.
Maybe it's driving end-users to a Webinar to encourage adoption of a
new technology.
Or maybe it's getting moms to use more glue.
We offer full in-house capabilities through the entire development
process.
With dozens of successful case histories, odds are we have the
experience you need.