- Shelter Culture
- Consumer Goods
X-ACTO: Being cutting-edge at SxSW
For nearly a century, the name X-ACTO® has been synonymous with precision cutting, innovative cutting blades, knives and office supply products. X-ACTO® empowers the creative mind by giving them the tools that makes their vision come alive.
For over a decade, X-ACTO® has worked with SBC Advertising, our agency creating campaigns as unique and dynamic as the X-ACTO® brand. So when X-ACTO® contacted with a need to reach the core of their consumer, but do so with a very small budget and a tight deadline. We said, "No problem."
Attracting the Artistic Heart of X-ACTO's Core Consumer
Case Study Video
They were like moths drawn to a flame. At SxSW, every minute at the festival has an endless supply of activities that has the attention of attendees going in every possible direction. So instead of drowning in a sea of other exhibits, SBC Advertising decided to rewrite the playbook. Who wouldn't want a painting done by a premier, literally cutting-edge artist Ray Ferrar? And all of this was accomplished with the high costs associated with being an official event sponsor or an exhibitor.
The Fantastic Results
X-ACTO secured a huge presence at a high-profile event without a large financial investment and attendees were enthralled with the live knife art demonstrations during SxSW at the X-ACTO Precision Pavillon.
868,506 people reached
(In only 2 days)
150 works of art were created
(And given away for free)
13 TV segments aired
(Including interviews with Ray Ferrer and X-ACTO brand leaders.)