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Behind the scenes

Ultimate Software

Frank Morgan, of 1939's The Wizard of Oz fame, had a line of dialog that perfectly sums up that insatiable curiosity everyone has when he begged Dorothy Gale to: "Pay no attention to that man behind the curtain!" 

When you think about it, did Dorothy have any other recourse than to look behind the curtain, even after the Wizard advised her not to?  We didn't think so either. 

So, SBC Advertising's talented creative team created this amazing commercial for one of our B2B clients, Ultimate Software, and we thought, here is our opportunity to pull the curtain back and showcase everything that went into this amazing piece of work. We hope you enjoy it.

Ultimate Software: People First


Ultimate Software showcases the human side of resource management. Your employees are your business and they define it, so why not put your People First. 

With the daily grind of business, it is incredibly easy to lose focus on what really matters. Ultimate Software provides solutions that allow a business' human resource department to put people first. People First is more than a tagline for Ultimate Software. It's the golden rule, not only instituted into their software solution, but also into their own corporate DNA.