- Consumer Goods
A brand on the brink
Value City Furniture
Since 1948, Value City Furniture has helped furnish America’s homes with quality furniture at the guaranteed lowest prices. However, with the downturn in the economy and a marketplace flooded with discount furniture options, America’s favorite discount furniture brand was losing market share.
Additionally, Value City Furniture had aspirations to move beyond the first choice in disposable, particle board furniture. It wanted to stake its' claim in the marketplace along with Ashely Furniture and Kittle's Furniture. Not an easy task when the consumer had the preconceived opinion of the quality and style VCF offered. It wasn't a positive opinion.
You're not going to believe the new Value City Furniture- Amber
TV Spots reintroduced consumers to the Value City Furniture Brand and a level of product that they never would believe could be associated with VCF. Style within reach could now be associated with a discount furniture company.
In this first installment, Style Expert Amber introduces the new line of Value City Furniture with an emphasis on affordability.
Furniture is Fashion- Marietta
Focusing on style, this second installment touts furniture is fashion. Style expert Marietta shows the bold, stylish and colorful side of the new Value City Furniture.
Founded in 1948 by the Schottenstein family, Value City Furniture needed to shake things up, and turn around overall sales numbers that were in the red. With the help of SBC Advertising, VCF experienced a massive surge in sales, giving them something they hadn't experienced in a long time: Quarterly sales numbers that were in the black. Clearly the rebirth of this brand was embraced by consumers.