FEATURED WORK:

Georgia Boot.


THE CHALLENGE:

Georgia Boot needed to increase its e-commerce sales. Their current media strategy was not driving new customers or revenue.

THE KEY INSIGHT:

Following conversations with the Georgia Boot team (and taking a detailed look at their Google Analytics), SBC uncovered low-funnel channels and tactics that would help increase e-commerce sales and bring about an ROI using an all-digital media campaign - a bold risk for the brand.

OUR SOLUTION:

The plan, built on the Facebook Audience Network, had three phases:

  • Dynamic Product Retargeting

  • Data Layer Integration

  • Paid Social promotions optimized to drive Transactions

Using the Facebook Audience Pixel, we segmented and built various customer audiences to be deployed on a promotion-by-promotion basis. Then we further refined our audience targeting to eliminate inefficiencies and ensure our content was going to the most relevant users but was still broad enough to have a strong pool of users to target.

After establishing our audience, we then developed and tailored our creative to resonate with each specific audience. To monitor the campaign’s efficiency, we used Cost Per Purchase metrics and constantly optimized our ads based on performance.

 
 

THE RESULTS:


28%
— Year-over-year revenue increase for Black Friday & Cyber Monday
400%
— Return on Investment
1,400+
— purchases from paid social
2,619
— Residual Facebook page likes