Georgia Boot needed to increase its e-commerce sales. Their current media strategy was not driving new customers or revenue.
THE KEY INSIGHT:
Following conversations with the Georgia Boot team (and taking a detailed look at their Google Analytics), SBC uncovered low-funnel channels and tactics that would help increase e-commerce sales and bring about an ROI using an all-digital media campaign - a bold risk for the brand.
The plan, built on the Facebook Audience Network, had three phases:
Dynamic Product Retargeting
Data Layer Integration
Paid Social promotions optimized to drive Transactions