FEATURED WORK:

Hondros College of Nursing.


THE CHALLENGE:

Find a way to stand out in a crowded for-profit college landscape and increase overall enrollment quarter by quarter.

THE KEY INSIGHT:

With regard to degrees and accreditations offered, differentiation within this category is minimal.

In addition, Hondros College of Nursing couldn’t offer the same college experience as many traditional colleges.

OUR SOLUTION:

To prospective students, we positioned Hondros College of Nursing as “the better way to become a nurse,” an approach that let them address both core challenges at once.

At the heart of this “better way” message is Hondros’ progressive, multi-tiered approach to education. We called it the Learn and Earn Approach to Nursing Education. Students can complete their nursing program as they can afford it and on their own timeline.

 
 

THE RESULTS:


+113%
— 2-Year enrollment growth
1,052
— Average quarterly growth in leads