Pursuing bold, breakthrough, outlier strategies
Change the perception of our state by building awareness of what makes Ohio a great place to do business.
THE KEY INSIGHT:
Business leaders weren’t aware of all Ohio had to offer. They were quick to judge Ohio as a flyover state on their way to brighter economic opportunities.
We targeted CEOs, CFOs and other decision-makers with a campaign that focused on how Ohio could spark more positive change for their business when compared to the rest of the country.
— New jobs added in 2015
— Increase in 2015 payroll
— Increase in 2015 capital
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