FEATURED WORK:

JobsOhio.


THE CHALLENGE:

Change the perception of our state by building awareness of what makes Ohio a great place to do business.

THE KEY INSIGHT:

Business leaders weren’t aware of all Ohio had to offer. They were quick to judge Ohio as a flyover state on their way to brighter economic opportunities.

OUR SOLUTION:

We targeted CEOs, CFOs and  other decision-makers with a campaign that focused on how Ohio could spark more positive change for their business when compared to the rest of the country.

 
 

THE RESULTS:


23,602
— New jobs added in 2015
$1.1 billion
— Increase in 2015 payroll
$6.7 billion
— Increase in 2015 capital