FEATURED WORK:

Ohio Tuition Trust Authority.


THE CHALLENGE:

Get more families to start saving early with College Advantage, Ohio’s 529 Plan.

THE KEY INSIGHT:

Picking a plan is difficult and financially confusing.

OUR SOLUTION:

We developed a campaign titled “The Simple Things” to communicate how simple it is to just start.

We created tools to simplify the process of getting started and used a combination of radio and hyper-local digital to reach our target.

 
 

THE RESULTS:


8.4%
— Contributions Increase FY17
11.8%
— New Enrollments Increase FY17