Pursuing bold, breakthrough, outlier strategies
Ohio Tuition Trust Authority.
Get more families to start saving early with College Advantage, Ohio’s 529 Plan.
THE KEY INSIGHT:
Picking a plan is difficult and financially confusing.
We developed a campaign titled “The Simple Things” to communicate how simple it is to just start.
We created tools to simplify the process of getting started and used a combination of radio and hyper-local digital to reach our target.
— Contributions Increase FY17
— New Enrollments Increase FY17
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