FILL IN THE BLANK:

Opinions are
____ ________.

We like to say that opinions are very powerful – that's the answer we were looking for. (This time, anyway.)

But really, opinions are very powerful. Especially when they're backed up by data. When we take a big step back and look at an industry or category as a whole, a concise set of insights takes shape. We call them Hot Takes.

 

OUR LATEST HOT TAKES:


 
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FAST-CASUAL BREAKFAST

Did you know second breakfast is a thing? It’s totally a thing.

 

 
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THE U.S. GROCERY CATEGORY

Is there a way to beat Amazon in the grocery game? Yup.

 

 
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QUICK SERVICE RESTAURANTS

Go beyond adding salad to the menu and calling it healthy — QSR needs to do more.

 

 
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TRAVEL AND TOURISM

Watch word: BLEISURE. (We don’t like it any more than you do.)

 

 
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FAST-CASUAL RESTAURANTS

Fun fact: Millennials actually want fewer menu choices these days.

 

 
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OMNICHANNEL MARKETING

The word we love to hate, omnichannel actually does mean something tho.

 

 
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THE AMAZON EFFECT ON RETAIL

They've changed the game... but that doesn't mean you can't play it.

 

 
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PERSONALIZATION

Make it personal – and make it count.