What we do.
When it comes to finding the magic solution for your brand, we start with your goals and how we’re going to get you there. Do you need a refresh from the ground up or do you need to get a new product off the ground in an exciting way? If the answer is yes to either one, you’re in luck.
Brand Building starts at the very beginning with research and insights, moving through strategy and positioning in the market, all the way through to your creative platform and how to amplify your story. We’re looking for the big idea to unlock your success and also carve out a place for you in a crowded market.
Experience Creation begins with careful planning and compelling creative, of course. On launch, our scrappy sensibilities will drive engagement & conversion, but – and this is the most important part – it’s never set it and forget it. We’re constantly tracking and measuring success along the way and we stay ready to pivot if it means better results for you.
Every project starts with the WHY – from your consumer’s mindset to the competitive landscape, from your history with consumers to your bottom line. We need to look at the lay of the land, track some trends and see who's doing what. That's where our whip-smart strategy team comes in.
From primary research to brand positioning and messaging, all the way down to executing campaigns that are unified across channels, your goals are our goals.
We'll use data, frameworks, tools and brand truths that are wicked smart, yet simple AF – ones that are authentic, yet inspirational. We believe in strategies that don't just tell your story, but breathe life into it.
- Quantitative studies
- Qualitative methodologies
- Target persona development
- Market and competitive analyses
- Channel approach
- Content strategy
- Web redesign
- Engagement strategy
- Influencer campaign
- Identity and naming
- Collaborative workshops
- Journey mapping
- New market entry
- Brand activation
- Immersion events
- Path to purchase
Check out how we exceeded back-to-school sales goals by 40% in this digitally centered Elmer's campaign.
So once we establish the WHY, our Creative team translates your message to the masses. They find the right HOW and the WHAT. It goes way beyond design and copy, though.
It's the big ideas. It's finding out exactly what IS outside the box. It's unexpected and disruptive. But mostly, it's the way your brand comes to life for consumers and how we turn an emotional connection into inspired action.
And isn't that what it's all about? We say yes.
- Variable driven
- Promotional signage
- Direct mail
- Mobile apps
- Concept testing
See how our cohesive brand evolution drove Value City Furniture's sales into the black for the first time in more than two years.
Media & Engagement.
For many, "integrated services" means plugging in the same message everywhere. We believe in a unified approach where our messages are aligned to the same purpose, but still free to be flexible within each medium.
We aren’t just repeating the brand message, we’re amplifying it.
Need to see a laundry list of media services? You got it.
[+] PAID MEDIA
- Direct mail and print
- Display and programmatic
- Social and SEM
- Transit and other out-of-home
- Sponsorships, contests and sweepstakes
[+] EARNED MEDIA
- Blogger outreach
- Social community management
- Cause-related marketing
- New product launch
- Product placements
- Targeted media outreach
- Media training
- Crisis communication
[+] OWNED MEDIA
- Mobile apps
- Mobile sites
- Custom social apps
- Lead generation applications
- Enterprise application development
- Internal communications
- Associate training & programmed learning
- Sales motivation & productivity programs
Take a look at how we helped Ohio's 529 Plan increase enrollments by 11.8% versus their 5% goal.
So what does all that get us? The results. We are geeked out by data and fired up by legit effects on your business. Not interested in measuring your brand or campaign? Then we're not the agency for you. We live to drive results – because that’s what moves brands. We aren't afraid to hold ourselves accountable to achieving them as part of our engagements. Bring. It. On.
Our nerds are Google Analytics and AdWords certified and also carry the Facebook Blueprint certification. We have the mind muscle to do pretty much all the things.
Some of our faves:
- A/B testing
- Conversion funnel development
- ROI modeling
- Social and web analytics
- Cross-channel dashboard development