Rising to the challenge, we got to work to breathe new life into the brand. We guided VCF through the process of developing a renewed line of stylistic, luxury brands well within reach of the everyday consumer.
The world was re-introduced to the VCF brand with a “First Look” book, combining dynamic photography, creative execution and insightful narrative. This was followed with a TV campaign that put industry style experts front and center. They introduced consumers to products they would never believe could be associated with VCF. A double-edged digital campaign continued to engage consumers online, using digital banners and email to keep consumers engaged after their first site visit.